Summary
Athenian, a B2B technology company, used Deal Intelligence to achieve a 9.8% success rate in booking meetings. Deal Intelligence helped Athenian keep track of important signals from potential customers in the competitive B2B market. It alerted their sales team about the best prospects and suggested effective ways to close deals.
Challenge
Athenian faced the challenge of knowing when to contact prospects in thier large total addressable market. With many potential customers, they needed a way to track and respond to important signals quickly and efficiently to increase their chances of making sales.
Solution
Athenian used Deal Intelligence to provide timely intent trigger alert to their sales development team.
Results
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Successful Meetings: Athenian achieved an impressive 9.8% booked meeting rate, showing that their approach using intent triggers was successful. By using Deal Intelligence's insights, the sales team reached out to prospects at the best times, which resulted in more successful sales meetings.
- Improved Efficiency: With Deal Intelligence's real-time alerts and helpful suggestions, Athenian's sales team worked more efficiently. They focused on prospects showing important signals, which helped them close deals faster.
- Revenue Growth: Athenian experienced significant revenue growth by using Deal Intelligence effectively. By closing deals faster and leveraging important signals, Athenian increased their revenue and overall business growth.
Deal Intelligence has significantly improved our sales team's performance.
The real-time alerts and actionable insights provided by the platform have transformed the way we identify and engage with our best buyers. It has enhanced our sales effectiveness, resulting in an impressive 9.8% booked meeting rate.
Tyler Williams
Sales Development Manager, Athenian
