Industry
B2B SaaS
Region
Global
Intent STACK
Salesforce
6Sense
Summary
Gainsight, a leading customer success software company, utilized Deal Intelligence to surface $5.3 million in pipeline opportunities with a 4.7% signal-to-opportunity ratio. By leveraging Deal Intelligence, Gainsight efficiently tracked key signals from potential customers, enabling their sales team to target the most promising prospects and employ strategies that closed deals effectively.
Challenge
Gainsight faced the challenge of identifying the right moments to engage with prospects within their vast total addressable market. With a large pool of potential customers, they needed a robust solution to monitor and respond to significant signals swiftly and accurately, enhancing their sales performance.
Solution
Gainsight implemented Deal Intelligence to provide timely intent trigger alerts to their sales development team, ensuring they could prioritize and act on the most promising leads.
Results
  • Opportunity Identification: Gainsight surfaced $5.3 million in pipeline opportunities, demonstrating the effectiveness of Deal Intelligence in converting signals into actionable sales prospects. The 4.7% signal-to-opportunity ratio highlighted the platform's precision and impact.
  • Improved Efficiency: The real-time alerts and strategic insights from Deal Intelligence allowed Gainsight's sales team to operate more efficiently. By focusing their efforts on leads displaying significant intent signals, they optimized their outreach and reduced time spent on less promising prospects.
  • Enhanced Sales Performance: The adoption of Deal Intelligence significantly boosted Gainsight's sales performance. By swiftly converting signals into opportunities and closing deals faster, Gainsight experienced notable growth in their sales pipeline and overall market presence.
"The team loves the data-- they are hungry for it."
Jim Murphy
Executive Vice President of Global Sales, Gainsight

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